Study: Women entrepreneurs are more motivated by social impact than money

A new study from researchers at Carnegie Mellon University and Columbia sheds light on the attributes that drive different types of entrepreneurs. By examining how entrepreneurs responded to motivation-related messages that involve money and social impact, the researchers concluded that women and people in altruistic cultures are more motivated by messages of social impact than by those related to money while men and people in less altruistic cultures are more motivated by messages related to money.